Product mockups are a great way to showcase your designs, branding and products in a very realistic, natural and visually appealing way. Mockups help us visualize the design concepts and make decisions on colour schemes, layouts and overall aesthetics.

Many designers use tools like Adobe Photoshop to create product mockups. However, if we wish to achieve the same programmatically then the severe lack of documentation and resources proves to be a major hurdle.

This is where ImageMagick comes in, a very powerful and open-source command-line tool that allows us to create, edit and convert images to a variety of formats. With certain steps and calculations, we can also generate product mockups very easily, preferably using code, without the use of any graphical user interface

In this blog, I will share my journey of discovering and using ImageMagick to generate product mockups. I will try to cover a few basics first, then move on to creating full-blown product mockups with code and also share the tips and tricks which I learnt along the way. Let's dive in!

Let's start with a base template and it's mask

This is the base template image of a curtain which we will be using.

And this 👇 will be the mask of curtains where we are supposed to place our image (turn on dark theme, on the right side of navbar at the top of this page)

You want to know how to generate mask?

Well, that's for another blog post, you can either create it manually using any open source image manipulation tool like GIMP or you can go the Machine Learning route and try the Segment-Anything Model (SAM)

Adjustment map

First, we would like to create an adjustment map of the base template image. It is a mask image which contains the shades of grey that correspond to the desired adjustments in brightness and contrast for the output image.

In our example, we will be using the DivideSrc composition operator, which divides the brightness of the base template by the brightness of the mask image. The resulting image has brightness and contrast adjustments that are proportional to the values of the mask image.

convert template.jpg \( -clone 0 -fill "#f1f1f1" -colorize 100 \) mask.png -compose DivideSrc -composite adjustment_map.jpg

Let's break down the command

• convert command is used to convert images from one format to another, or to modify images in various ways.

• template.jpg is the first input image which will be used as the base template.

• \( -clone 0 -fill "#f1f1f1" -colorize 100 \) is a set of commands that create a grayscale mask image that will be used to adjust the brightness and contrast of the output image.

  • \( and \) are used to group commands together so they can be treated as a single object.

  • -clone 0 creates a clone of the first input image, i.e. template.jpg

  • -fill "#f1f1f1" sets the fill colour to a light grey colour.

  • -colorize 100 applies a 100% colourize effect, which turns the image into a greyscale image with the chosen fill colour.

• mask.png is the mask of curtains in the base template.

• -composite DivideSrc sets the composition operator to DivideSrc, which will adjust the brightness and contrast of the output image based on the values of the mask image.

• -composite performs a composition operation on the input images, using the specified composition operator (mentioned above).

• adjustment_map.jpg is the output image that will be created as a result of the composition operation.

  • It is a modified version of the original template.jpg image, with brightness and contrast adjusted based on the values of mask.png image.

This is what the adjustment map looks like, it looks very similar to the base template.

Displacement map

It is an image that is used to modify the geometry of an image or texture. It works by using the pixel values of displacement map to shift the pixels of the target image or texture, creating a distorted or displaced effect.

In a displacement map, the greyscale values represent the amount and direction of displacement. Black pixels indicate no displacement, while white pixels indicate maximum displacement. Grey pixels represent intermediate levels of displacement and can create subtle variations in the effect.

Displacement maps are commonly used in computer graphics and image processing to create effects such as water ripples, terrain deformations and 3D object distortions. They can be created manually, or generated automatically from other images or data sources using various algorithms and techniques provided by ImageMagick.

convert template.jpg mask.png -alpha off -colorspace gray -compose CopyOpacity -composite normalized_map_tmp.mpc

Here is the breakdown of the above command

• convert is used to convert images from one format to another, or to modify another image.

• template.jpg is the first input image, which will be used as a template.

• mask.png is the second input image, which will be used as a mask image.

• -alpha off turns off the alpha channel (transparency) for both images.

• -colorspace gray converts both images to grayscale.

• -compose CopyOpacity sets the composition operator to CopyOpacity, which copies the alpha channel from the mask image to the template image.

• -composite performs a composition operation on the input images, using the specified composition operator.

• normalized_map_tmp.mpc is the output image that will be created as a result of the composition operation. It will be a grayscale image with the same dimensions as the input images, where the values of each pixel are determined by the corresponding pixel values in the input images.

In summary, the command is creating a grayscale image where the values of each pixel are determined by the corresponding pixel values in the template image, but with the alpha channel copied from the mask image. This effectively applies the transparency of the mask image to the template image, creating a grayscale image with transparency information that can be used for further image processing.

convert normalized_map_tmp.mpc -evaluate subtract 30% -background grey50 -alpha remove -alpha off displacement_map_tmp.mpc

Now, we pass the normalized_map_tmp.mpc to another set of commands, here is the breakdown

• convert is the command used to convert images from one format to another, or to modify images in various ways.

• normalized_map_tmp.mpc is the input image, which is the grayscale image created by the previous command.

• -evaluate subtract 30% subtracts 30% from the values of each pixel in the input image.

  • Why 30%?

  • I found this value to work very well for my use case. Feel free to experiment.

• -background grey50 sets the background colour to a neutral grey colour.

• -alpha remove removes any alpha channel from the image.

• -alpha off turns off the alpha channel (transparency) for the image.

• displacement_map_tmp.mpc: This is the output image that will be created as a result of the modification operations.

  • It will be a grayscale image with the same dimensions as the input image, but with modified pixel values.

In summary, the command is modifying the input grayscale image by subtracting 30% from the values of each pixel, setting the background colour to a neutral grey, and removing the alpha channel. The resulting image is then saved as the output image, displacement_map_tmp.mpc

This type of displacement map can be used in various image manipulation techniques, such as creating depth maps, generating 3D effects, and creating textures.

Lastly ...

convert displacement_map_tmp.mpc -blur 0x10 displacement_map.png

This command is performing a blur operation and then saves the output as a PNG file. -blur 0x10 applies a Gaussian blur to the input image with a radius of 10 pixels

In summary, the command is applying a Gaussian blur to the input image using a radius of 10 pixels, which will smooth out any sharp transitions in the image and create a softer, more diffuse effect. The resulting blurred image is then saved as a PNG file named displacement_map.png. This type of blurred displacement map can be used in various image manipulation techniques, such as creating a motion blur effect or simulating a defocused or out-of-focus look in a photograph.

This is what the displacement map looks like.

Lighting map

It is a 2D image that is used to simulate the lighting effects on a 3D surface. It is often used in video games and other real-time graphics applications to create the illusion of complex lighting without the performance overhead of calculating actual light sources and their interactions in real-time.

A lighting map typically encodes information about the intensity and direction of light hitting each point on the surface of a 3D object. This information is often represented using greyscale or colour values that indicate the amount and colour of light that should be applied to each point on the surface

In image processing, a lighting map can be used to apply lighting effects to a 2D image, simulating the way light would fall on a real-world object. It can be used for realistic shadows, highlights and other lighting effects on a 2D image, making it look more three-dimensional and visually interesting, like a product mockup.

convert normalized_map_tmp.mpc -evaluate subtract 30% -background grey50 -alpha remove -alpha off lighting_map_tmp.mpc

• convert is the command used to convert images from one format to another, or to modify images in various ways.

• normalized_map_tmp.mpc is the input image, which is a grayscale image created by the previous ImageMagick command (see Displacement map section)

• -evaluate subtract 30% subtracts 30% from the pixel values in the input image. This will darken the image since it is reducing the overall brightness of the image.

• -background grey50 sets the background colour for the image to medium grey colour.

• -alpha remove -alpha off removes the alpha channel (transparency) from the image if it exists.

• lighting_map_tmp.mpc is the output image that will be created as a result of the image processing operations. It will be a greyscale image with the same dimensions as the input image, but with reduced brightness and no alpha channel.

In summary, the command is creating a version of the input image with reduced brightness, which can be used as a lighting map for a 3D graphics application or other image processing techniques. The alpha channel is removed from the image to ensure that it has a consistent appearance across all pixels.

convert lighting_map_tmp.mpc \( -clone 0 -fill grey50 -colorize 100 \) -compose lighten -composite lighting_map.png

• convert is the command used to convert images from one format to another, or to modify images in various ways.

• lighting_map_tmp.mpc is the first input image, which is a grayscale image that was created by the previous ImageMagick command.

• -clone 0 creates a copy of the first input image.

• -fill grey50 -colorize 100 fills the cloned grayscale image with a medium grey colour (grey50) and then applies a colourize operation, which changes the hue and saturation of the image to 100% grey. This creates a solid grey colour image that will be used as a layer in the final composition.

• -compose lighten -composite composites the two input images together using a lighten blend mode. This blend mode will keep the brighter of the two input pixels in the output image. The resulting image will be a combination of the original lighting map and the solid grey colour image, with the solid grey colour image acting as a layer on top of the lighting map.

• lighting_map.png is the output image that will be created as a result

This is what the lighting map looks like

Generate the final product mockup

Now we have all the infinity stones required to create our product mockup

• Add a border

  •       convert artwork.png -bordercolor transparent -border 1 tmp.mpc
    

  • Adds a 1px transparent border around the artwork

  • Modified output iamge will be saved in an MPC file (Magick Persistent Cache)

  • MPC is a high-performance, disk-based image format used by ImageMagick for temporary files and caching

• Do perspective transform

  •       convert template.jpg -alpha transparent \( tmp.mpc +distort perspective "0,0,100,0,0,3000,100,4000,1500,3000,1700,4000,1500,0,1700,0" \) -background transparent -layers merge +repage tmp.mpc
    

  • "0,0,100,0,0,3000,100,4000,1500,3000,1700,4000,1500,0,1700,0" defines a set of 8 coordinates that will be used to define the perspective distortion to be applied to the tmp.mpc image.

  • -alpha transparent sets the alpha channel of the input image to transparent.

  • +distort perspective "0,0,100,0,0,3000,100,4000,1500,3000,1700,4000,1500,0,1700,0" applies a perspective distortion to the tmp.mpc image using the coordinates defined. The distortion will warp the image so that it appears to be viewed from a different angle.

  • -background transparent sets the background color to transparent.

  • -layers merge merges the two images together, with the distorted tmp.mpc image overlaid onto the background image.

  • +repage resets the virtual canvas of the image.

• Set background colour to transparent

  •       convert tmp.mpc -background transparent -alpha remove tmp.mpc
    

  • Overall, this command removes the alpha channel from the input image and sets the background color to transparent.

• Add displacement

  •       convert tmp.mpc displacement_map.png -compose displace -set option:compose:args 20x20 -composite tmp.mpc
    

  • -compose displace sets the image composition mode to displace, which means that the displacement map will be used to shift the pixels of the base image.

  • -set option:compose:args 20x20 sets the arguments for the displace composition mode to 20x20, which controls the amount of displacement in the X and Y directions. In this case, the value of 20 pixels is used for both directions.

  • -composite composites the two images together using the specified composition mode and arguments.

• Add highlights

  •       convert tmp.mpc \( -clone 0 lighting_map.png -compose hardlight -composite \) +swap -compose CopyOpacity -composite tmp.mpc
    

  • \( -clone 0 lighting_map.png -compose hardlight -composite \) creates a temporary layer by cloning the original image (-clone 0) and compositing it with the lighting_map.png image using the "hardlight" composition mode, which is a blending mode that increases contrast and saturation.

  • +swap swaps the positions of the original image and the temporary layer.

  • -compose CopyOpacity sets the composition mode to CopyOpacity which means that the opacity of the temporary layer will be applied to the original image.

  • -composite composites the two images together using the specified composition mode and arguments.

  • Overall, this command applies a lighting effect to the input image using the lighting_map.png image as a reference.

• Adjust colours

  •       convert tmp.mpc \( -clone 0 adjustment_map.jpg -compose multiply -composite \) +swap -compose CopyOpacity -composite tmp.mpc
    

  • \( -clone 0 adjustment_map.jpg -compose multiply -composite \) creates a temporary layer by cloning the original image (-clone 0) and compositing it with the adjustment_map.jpg image using the multiply composition mode.

  • This will darken the areas of the image where the adjustment map is dark and lighten the areas where it is light.

  • +swap swaps the positions of the original image and the temporary layer.

  • -compose CopyOpacity sets the composition mode to CopyOpacity, which means that the opacity of the temporary layer will be applied to the original image.

  • -composite composites the two images together using the specified composition mode and arguments.

  • Overall, this command applies an adjustment effect to the input image using the adjustment_map.jpg image as a reference.

• Create the final product mockup

  • convert template.jpg tmp.mpc mask.png -compose over -composite mockup.png

  • -compose over sets the composition mode to over, which means that the second image will be composited over the first image

  • -composite composites the second image over the first image using the specified composition mode and arguments

  • mask.png is the mask image that will be used to blend the two input images together

  • Overall, this command creates a mockup image by compositing the tmp.mpc image over the template.jpg image using the mask.png image as a mask.

  • The resulting image is saved as mockup.png

  • The mask is used to blend the two images together, so that the tmp.mpc image is only visible in the areas defined by the mask.

The final result looks something like this

Conclusion

ImageMagick is a very powerful tool for generating product mockups programatically. With it's wide range of features and flexibility, we can create professional looking products very quickly and easily. ImageMagick can certainly help bring your ideas to life.